Product design · Leadership · Teaching
I design productsand build the teamsthat make them.
Practices
Design is the job. Curiosity is the method.
- Say what it isDirect feedback, early. Problems are cheaper when they are named in week one, not at launch.
- Teams over heroesGood design leadership shows in what the team does without you in the room. Hire well, give context, get out of the way.
- Design is a business decisionCraft matters, and so does knowing why a thing is being built and for whom. Both, every time.
01 Design
Products and teams
VP of Product Design at CatalystOne. Before that Flowcase, Club (formerly Brandbassador), TietoEVRY and We Are Int., the consultancy I co-founded.
02 TeachingAHO, Oslo
Interaction Design, Service Design and Product Development for bachelor and master students since 2016.
03 SoundIn Her Space
Two indie pop bands, then experimental electronics and live video. The main event in Lisbon, a side project ever since. Mostly loud.
04 ElsewhereNotes and pictures
A blog, two photo streams and the occasional childhood picture.
Index
Selected roles
- 2026–CatalystOneVP Product Design
- 2023–2026FlowcaseHead of Product Design
- 2016–AHOAssistant Professor
- 2023MoodifyHead of Products
- 2020–2023Club (formerly Brandbassador)Head of Product
- 2019–2020TietoEVRYBusiness Design Director
- 2011–2019We Are Int.Co-founder, Business Design Director
- 2007–2011Scandinavian Design GroupCreative Director, Digital
- 2005–2007BleedDesigner
Work